About ScaleX

ScaleX was founded with a simple belief: real estate agencies and developers of all sizes — across India — deserve expert-level marketing and video production without the bloated agency structure, high retainers, and opaque reporting.

Sahil Shinde — ScaleX founder and lead strategist

Building Lean, High-Performance Marketing

Sahil is a marketing specialist with over four years of experience across paid media, SEO, video production, CRM, and design. His approach is rooted in data — every decision is backed by evidence, every rupee of budget is tracked to a measurable outcome.

He holds an MSc in Marketing from Oxford Brookes University, where he developed a deep understanding of consumer behaviour, digital strategy, and analytics. He now focuses that expertise specifically on real estate — helping agencies and developers across India improve their marketing performance through paid media, video, and content strategies that deliver genuine commercial impact.

Sahil founded ScaleX after seeing how many real estate businesses — of all sizes — were being underserved by generalist agencies or freelancers: paying for one-size-fits-all work, getting opaque reports, and never quite knowing what they were getting for their money.

ScaleX was built to be the opposite: lean, transparent, and results-focused. When you work with ScaleX, you work directly with Sahil — the strategist who understands your project and your buyers, and is accountable for your results.

Why ScaleX Exists

The real estate marketing landscape in India is fragmented. At the top, you have large agencies charging five-figure monthly retainers, accessible only to developers with significant budgets. Below that, you find generalist freelancers with limited real estate specialisation, or brokers trying to manage everything themselves with minimal training.

Growing agencies and independent developers sit in an awkward middle ground. They need expert marketing and video production, but they can't justify enterprise agency fees. They're underserved, and they know it.

ScaleX was founded specifically for this gap — by specialising in real estate, keeping the team lean, and focusing on projects at every stage of growth, we can deliver genuine expertise at a price point that makes commercial sense. We work with agencies and developers where we believe we can generate meaningful, measurable results.

Our Approach

Every client engagement follows a structured four-stage process designed to deliver results efficiently while keeping you informed and in control.

01

Discovery

We start with a thorough discovery call to understand your business, your customers, your competition, and your marketing goals. No assumptions — just listening and asking the right questions.

02

Strategy

We build a bespoke marketing strategy based on your specific business situation, budget, and objectives. This includes channel selection, campaign structure, targeting approach, and key performance targets.

03

Execution

We execute with precision — building campaigns, creating assets, setting up tracking, and launching with a clear measurement framework. Speed matters, so we aim for campaigns to be live within 5-7 business days.

04

Optimise

Marketing is never a "set and forget" exercise. We continuously analyse performance data, run tests, and make improvements to maximise results. You receive weekly reports and monthly strategy calls to stay informed.

Tools We Use

We use best-in-class tools across advertising, analytics, CRM, and automation to deliver efficient, measurable results.

Google AdsMeta Ads ManagerGoogle Analytics 4Google Tag ManagerGoogle Search ConsoleHubSpot CRMAdobe Premiere ProDaVinci ResolveMailchimpAhrefsSemrushChatGPT / Claude AIZapierLooker Studio
Get Started

Work Directly With a Senior Specialist

No account managers, no layers. Book a free call with Sahil and discuss how ScaleX can help your real estate business grow across India.